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What is our aim? We want to improve the scientific understanding of obstacles to climate change mitigation. We want also to understand how multimodal devices like videos and communication solutions can fight these obstacles. This work is based on an interdisciplinary collaboration between linguistics, semiotics, anthropology, and social psychology.
What is the European citizens’ opinion about what to do to mitigate climate change? Which narratives are used? How people express themselves on obstacles and problems concerning climate change mitigation and responsible behaviors, specifically on social digital media? What interventions might be done to convert apathy into action, through innovative communication supports? All these efforts will lead to the development of innovative communication materials. We hope to give our contribution to a crucial issue of our time.

Project website : https://change4climate.eu/

• Our teams are collecting dataand preparing for analysis in depth, to nourish the production of ideas and innovation for communication practices.

• One of the ongoing studies compares changes in Norwegian public opinion since 2015.Preliminary results indicate that Norwegians have become more aware of the complexities associated with the implementation of measures to curb emissions, and they have become less inclined to discuss the causes of climate change, indicating that climate skepticism is becoming increasingly rare.

• Concerning digital social media,the project already enabled the collection of 3.5M tweets related to climate change in Belgium, France and Norway (from 2020) that were published by politicians, citizens and the media in 3 countries and 3 languages.