Overcoming Obstacles and Disincentives to Climate Change Mitigation
What is our aim? We want to improve the scientiﬁc understanding of obstacles to climate change mitigation. We want also to understand how multimodal devices like videos and communication solutions can fight these obstacles. This work is based on an interdisciplinary collaboration between linguistics, semiotics, anthropology, and social psychology.
What is the European citizens’ opinion about what to do to mitigate climate change? Which narratives are used? How people express themselves on obstacles and problems concerning climate change mitigation and responsible behaviors, specifically on social digital media? What interventions might be done to convert apathy into action, through innovative communication supports? All these efforts will lead to the development of innovative communication materials. We hope to give our contribution to a crucial issue of our time.
Project website : https://change4climate.eu/
Our teams are collecting dataand preparing for analysis in depth, to nourish the production of ideas and innovation for communication practices.
One of the ongoing studies compares changes in Norwegian public opinion since 2015.Preliminary results indicate that Norwegians have become more aware of the complexities associated with the implementation of measures to curb emissions, and they have become less inclined to discuss the causes of climate change, indicating that climate skepticism is becoming increasingly rare.
Concerning digital social media,the project already enabled the collection of 3.5M tweets related to climate change in Belgium, France and Norway (from 2020) that were published by politicians, citizens and the media in 3 countries and 3 languages.
I do think that climate change is changing our world, and we must adapt and fight back to mitigate it: it is a moral, spiritual, social, and political imperative, and a call for solid science. I am a semiotician, I analyse discourses and images spread by businesses, associations, and other social actors, to understand which types of visual and verbal rhetorical and discursive forms are used to express different positions on environmental issues.
We are a group of researchers working in three countries: in Belgium at UCLouvain, in Norway at the University of Bergen, and in France, at the University of Clermont Auvergne.
The Norwegian team develops an analysis of the answers to open-ended questions. What is the European citizens’ opinion about what to do to mitigate climate change? Which narratives are used?
The Belgian team focuses on digital social media: which discourses and images circulate on line concerning climate change? How people express themselves on obstacles and problems concerning climate change mitigation and responsible behaviors?
The French team aims at understanding how and why individuals can remain indiﬀerent or skeptical concerning the risks of climate change. What interventions might be done to convert apathy into action?
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News & Events
27 March 2023
The second Newsletter of the project 202CM
In the framework of the project 2O2CM “Overcoming Obstacles and Disincentives to Climate Change Mitigation: A cross-cutting approach by human and social sciences” the second…
Enabling Societal Transformation in the Face of Climate Change
SOLSTICE is a joint transnational call for proposals. JPI Climate invited the SSH community to take the lead and to submit proposals that address the societal aspects of climate change. Building on an emerging trend of research, SOLSTICE offered a transnational framework with higher levels of funding than before. The rationale for this call was outlined in the JPI Climate's 2019 White Paper on societal transformation in the face of climate change.
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