
CLEAN Cultures
An approach for innovative Climate Learning, Evaluation and Action in Neighbourhoods
Bottom-up initiatives by individuals and communities are essential to increase acceptance of and engagement in climate related actions. Yet, conventional strategies addressing different groups often fail to provoke a change in perspectives and actions. CLEANcultures investigates how broadening the perspective at a systemic micro-level triggers action, initiates learning processes and thereby changes climate-related attitudes and behavior.
This allows a better understanding of small-scale societal systems dynamics, in terms of climate change awareness, empowerment and decision making in transformation processes. On meso- and macro-levels the project produces a set of recommendations for climate policy-making.
Project website https://www.cleancultures.org/
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We use diverse neighborhoods in Norway, Finland, Italy and Austriato explore how new perspectives and emotions towards climate change can be triggered.
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We set unusual, creative impulses to trigger emotions in the neighborhoods and challenge their attitudes.Such impulses are, for example, artistic contributions (impro-theater, visual arts) or the confrontation with futuristic, impossible solutions for local climate problems to open up discussions and creative negotiations among diverse groups.
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We aim to trigger climate-learning processesas well as to increase collective efficacy and produce ideas for neighborhood-centered opportunities for actions towards climate problems.

About
The impacts this project aims to generate are multidimensional:
First, we will generate knowledge about local climate-related cultures, conflict lines, attitudes and main protagonists. This knowledge is directly returned to stakeholders who can use it to better understand and steer local climate actions.
Second, we will, in co-creation with the neighborhoods, develop ideas of climate-actions, which can be undertaken on a local level.
Third, we produce a generic transferable methodology for stimulating such climate learning processes in other neighborhoods, which can be applied without further assistance from scientific side.
Project leader
I am Dr. Michael Brenner-Fliesser and I am a scientist at JOANNEUM RESEARCH Life in Graz/Austria. As a sociologist I am especially engageged with the monitoring of private lifestyle-related green house gas emissions, their influencing factors and strategies to reduce them. My motivation for this project came especially from the possibility to tackle climate-change on the ground level of neighborhoods and to develop new climate-communication strategies.
Project consortium
Norwegian University of Science and Technology
JOANNEUM RESEARCH
Technical Research Centre of Finland
University Roma Tre
The consortium consist of research teams from four different institutions: JOANNEUM RESEARCH LIFE from Graz/Austria has the project lead and focusses on the development of a sound learning strategy. Roma Tre University (Department of Education) from Rome/Italy leads the development of the theoretical framework of the project. The Department of Psychology at the Norwegian University of Science and Technology – NTNU deals especially with the analysis of the neighborhoods. VTT Technical Research Centre of Finland are our experts for communication and dissemination activities, and the upscaling of the results. All partner institutions are involved in all of the project steps (working packages), thereby ensuring a closely connected, interdisciplinary and fruitful collaboration.
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Parent programme
SOLSTICE
Enabling Societal Transformation in the Face of Climate Change
SOLSTICE is a joint transnational call for proposals. JPI Climate invited the SSH community to take the lead and to submit proposals that address the societal aspects of climate change. Building on an emerging trend of research, SOLSTICE offered a transnational framework with higher levels of funding than before. The rationale for this call was outlined in the JPI Climate's 2019 White Paper on societal transformation in the face of climate change.
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